Page Flows start with the END.  Meaning, all Page Flows are based upon the resulting conversion event.  

So, looking at all conversions of CAWC, for example, we’d see there were 200 transactions / orders.  We see that 100 of them were from SINGLE PAGE VISTS.

The other 100 were from MULTI PAGE VISITS.  We see that 75 of those orders were from CAWC Review Page, and 25 orders were from STATE PAGES.  

Of the 75 from CAWC page, we see that 50% first landed on the “shop by state” page and the other 50% landed on a competitor’s review page first.