Campaigns are specific marketing events that are tracked, and alerts and reports are built upon them.  Any media purchase, or social media link, PPC campaign, FB campaign, or any time you can specify the landing page and include some tracking parameter, then we’ll be able to segment that traffic by the originating campaign.

Examples:

PPC campaign driving traffic to Michigan State page.  

wineclubgroup.com/shop-by-state/michigan?cgid=12345&sub=googleppc&sub3=kw