Reports

Each Dashboard has a corresponding REPORT page, where filtering / editing / updating / managing / exporting is available as appropriate.

Everything is broken down by:

SALES (revenue earned)

CLICKS (traffic sent to merchants)

PAGE VIEWS (incoming traffic pageviews – focusing on “money pages”, those pages TAGGED as “money pages” or those pages that have trackable clicks on them.

Additional Sections:

RANKINGS – pulling in SEMRush data for rankings.

On Site Engagement (lead form fill, lead quiz taken, highlighted content / ad click, onsite search)

Off Site Ad Tracking (clicks sent directly to an advertiser, from an external source like FB, or PPC)

Whenever possible, show historical line graphs with comparables